MediaNews Group scaled with confidence from one engagement to five.
What started as a single hire to support digital subscriptions quickly delivered measurable results. In less than 12 months, MediaNews Group expanded to five engagements across key functions — driven by the quality of talent, meaningful cost savings, and the 57 Works operating system.
The challenge
MediaNews Group needed to scale digital subscriptions and audience engagement programs while controlling costs. Finding experienced marketers and financial analysts in the U.S. was expensive and competitive.
Why 57 Works
- Access to highly skilled professionals in Colombia
- Aligned to U.S. time zones and workflows
- Full-service model with end-to-end ongoing support
- Significant cost savings vs. comparable U.S. hires
The roles we filled
We started on results. Based on results, the team expanded to five engagements.
Email Marketing Specialist
Lifecycle campaigns, email automation, CRM segmentation, reporting
Onsite Optimization Specialist
A/B testing, UX analysis, conversion rate improvement
Financial Analyst
Financial modeling, reporting, budgeting, variance analysis
Additional Email Marketing Specialist
Campaign execution, copy, personalization, deliverability
CRM & Marketing Ops Specialist
Data quality, systems management, dashboard reporting
Annual cost comparison
Fully loaded costs including salary, payroll taxes, benefits, and infrastructure.
Comparison excludes hiring, tools, and onboarding time.
What’s included in the comparable U.S. direct-hire cost
- Base salaries
- $420,000
- Payroll taxes / legally required benefits
- ~$39,200
- Health, life & disability insurance
- ~$45,000
- Retirement / savings benefits
- ~$22,700
- Hardware & software
- $10,000
- Estimated U.S. direct-hire cost
- ~$536,900
We started with one role to test the model. The candidate was excellent, integrated seamlessly, and delivered real results. The economics were compelling, but the quality of the people and the support from 57 Works is why we kept expanding.
Louis DeeringVP, Digital Subscriptions, MediaNews GroupWhat made the difference
Expertise that fits
Experienced marketers, analysts, and specialists who perform.
Seamless integration
Colombian team members work in tools, meetings, and workflows every day.
Managed operating system
Recruiting, onboarding, payroll, benefits, and ongoing support handled by 57 Works.
Confidence to scale
The first engagement proved the model. The next four came from a trusted result.